Identifying Core Mobile Value-Added Services (MVAS) Market Drivers

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2025-09-09 10:15:55 -

The engine of the mobile economy is powered by a set of robust and interconnected Mobile Value-Added Services (MVAS) Market Drivers that have created a perfect environment for its explosive and sustained expansion. The single most important driver is the relentless global proliferation of smartphones coupled with increasingly affordable mobile data plans. A decade ago, the smartphone...

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